Graber Direct

ADVERTORIAL in Visions Magazine

Dealers and Manufacturer Unite
SPRINGS WINDOW FASHIONS DEBUTS NEW DEALER MARKETING
PROGRAM

For the past 70 yews, Springs Window Fashions has been providing quality window treatments
under the Graber brand name, with a reputation built on a solid foundation of service and
reliability. This year in an effort to synergize its acquisitions under one umbrella and offer its
customers the best possible in sales, service and marketing programs, Springs has introduced its
new dealer marketing program Graber Direct.

A Direct link

The new program available to current and new dealers, provides an opportunity for dealers to
partner more directly with the manufacturer The response so far? "Extremely positive,' says Sal
Parente, director of sales, Style Side for Springs Window Fashions LLC "The industry leading
customer service team and world class Manufacture facilities have exceeded dealers' service
expectations.'

So what sets this program apart from other dealer programs? Parente explains it this way "In the
age of eliminating waste, this program provides our dealers with a direct link to the manufacturer
by steamlining the purchase process our dealers are in tune with the latest products, programs
and services the industry can offer." This includes support from more than 50 field sales
representatives, 45 inside sales associates and the business knowledge from Springs' finance,
operations and marketing dedepartment to help dealers better manage their business.

Far-Reaching Benefits

How does this new program benefit Graber dealers? Simple. Working directly with the
manufacturer allows the dealer to take advantage of business building programs they have never
had access to before explains Amy Dakin senior marketing manager, Style Side Division for
Springs Window Fashions LLC. These perks include:

* High-Quality • has a 70-year history of providing firstclass, reliable window treatments, with
some of the lowest remake statistics in the industry. And they're installer preferred.

* Quick Ship Convenience-Graber Direct ships 98.5 percent of orders in 72 hours or less, with
live order tracking available at graberdirect.com

* Superior Customer Service Graber Direct provides a dedicated customer service staff to answer
calls right away with no automated recordings. If a remake is ever necessary it will receive
priority treatment, often finished just hours after the call.

• Online Ordering and Quoting Tool-Featuring easy to navigate drop-down menus and live order
tracking Graber Direct's Online Ordering and Quoting Tool allows dealers to generate detailed
product quotes for their customers, and also receive a 2 percent discount when placing an order
online.

* Up-to-Date Communication- GraberDirect provides a direct link to the manufacturer with
instant access to new promotions updated product information new marketing materials current
price lists and a free electronic newsletter-at graberdirect.com

* Lead Generation Program-Dealers will save time, money and effort with Graber Direct's Lead
Generation Program, providing dealers with a steady flow of qualified leads.

• Passport to Adventure-earn an exotic vacation just by selling Graber
window treatments through Graber's exclusive dealer incentive program
Passport to Adventure.

• Consumer Financing ProgramGraber's Partners in Profit' credit card program gives dealers
another option to offer their customers, with features like low monthly payments, 24-hour
access to account information and online payment options.

* Dealer Locator-All Graber Direct dealers are listed in Graber's online Dealer Locator complete
with a detailed map and phone number listing of dealers in the area.

• Partner Plus Dealer Loyalty Program-This loyalty program offers great rebates, sampling
discounts, specialized training programs, print and web advertising resources and more.
With its numerous dealer incentives it's no wonder Springs Window Fashions has already found
success with its new Graber Direct program. -Don't take my word for it. Open an account and
find out for yourself, challenges Parente.